Money Making Strategies that WORK, 2011Performance
Money Making Strategies That WORK was an hour-long performative lecture that took place in a hotel seminar room in Utrecht. During the lecture the artist introduced different strategies for making money, focusing on people who have become rich by teaching others how to become rich. The audience was asked to pay 10 euros to get into the event, but were offered the possibility for a 200% (20 euros) refund after the event if they so wished. The artist was personally responsible to cover all the refunds, but would also receive any potential profit. All other costs such as rent of the space were covered by a production budget. A secretary handled the transactions without the artist being present.
The performance was commissioned by Expodium, Utrecht, NLSecretary: Siri Baggerman